Years ago I worked at a church that wanted to work on its outreach, so we brought in an outside consultant. We weren’t having a lot of first-time guests register each week, so we weren’t sure if any were actually coming. Our consultant came in for a “secret shopper” visit one Sunday (where someone comes to your church undercover to evaluate your services) and told us afterwards he had met six first-time guests. I was floored. I’d worked at the church for years and had never met anywhere close to six first-time guests on any Sunday.
Knowing when a first-time guest is critically important for your church. You want to make sure you give an overwhelmingly good first impression. You want your pastor to go out of his way to meet them, to give them a few minutes of his time. A great first-impression can go a long way to ensuring that your first-time guests become regular attenders. But how can you tell who the first-time guests are? They don’t advertise it. They don’t wear a sign. They don’t tell anyone.
And then our consultant told us the secret. And it’s a secret that works. I’ve practiced it for years now, and if I’m intentional about it, it really helps me spot the first-time guest. He simply said, “It’s in the eyes.” If you make eye contact with those walking in your building, you’ll spot the first-time guests. They’re hesitant. They’re not sure. They have a bit of the ‘deer in the headlights’ look. They’ve never been to your church before and they don’t know where to go, but they usually don’t want to ask anyone for help. So they hesitate for a moment. That’s the giveaway.
With some practice, you can spot them. I used it to meet some first-time guests to our church yesterday. (I didn’t go out of my way to let them know I that I knew this was their first time, I just made sure to go out of my way to be friendly and cordial to them). How can you spot the first-time guest to your church? It’s in the eyes. Try it this week and see if you can spot them.